Skip to main content

Integrated strategic communication

In the rapidly changing communication landscape, FINN has always been an early adopter. Our drive to innovate with clients is only matched by our obsession for execution. As our team grew, we added video journalists, digital experts, journalists, public affairs consultants and corporate communication experts. We thought it was time...
More

How corporate communication can avoid groupthink in the organization

Groupthink occurs at times when external pressure on organizations is high - which is why corporate communication must be skilled at preventing and avoiding it. Here's how:
More

SEO copywriting: 7 steps to better search engine rankings

Get better at SEO copywriting with this simple step by step plan: this is how to write SEO optimized content for your website
More

Issue management: use this checklist to predict the impact of issues on your brand

What is issue management ? And how can you manage issues to prevent them from turning into a crisis? Use this powerful checklist to offer the optimal response for every issue that affects your organization.
More

What's a communication plan? Definition

A communication plan describes who within the organization is allowed to communicate what to who . It also states which channels the communication owners are allowed to use - and when and how often the organization wants to communicate. A communication plan is created after we defined the communication strategy.
More

CEO communication: strategy and best practices

What is the best strategy for CEO communication? When and how to leverage the CEO's credibility in media and on social? A look at research, examples and best practices for CEO communication strategy.
More

The best business books ever written: 52 page turners on strategy, innovation, success and failure

Based on 15 years of compulsive reading, our list of 52 of the best business books ever written: award winning, compelling and engrossing stories about business titans and fallen angels, geniuses and scoundrels, breakthrough innovations, wealth, bankruptcy, innovation and failure.
More

How to PR: what is bridging in media training?

Bridging is a media interview technique to move away from a difficult question by acknowledging (A), bridging (B) and controlling (C) the reporter's question. In this blog post, we examine how bridging works and how to avoid common mistakes in bridging.
More

How to PR: When should you be happy with the ROI of a company press release?

Part of our "How to PR" series: When did your company press release hit the mark? When should you be happy with the ROI of your PR campaign? Use this model to manage expectations around PR better.
More