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The place of newsletters in your digital marketing strategy

Newsletters might not be as buzzworthy as the latest social platform or as loud and proud as earned media, but e-mail has unique qualities that allow it to hold its own. Read here why it is a crucial part of your digital marketing strategy .
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Thought leadership marketing do’s and don’ts

New research shows that thought leadership marketing is still an excellent way to reach C-levels and decision makers. It also pays off commercially: thought leaders receive more business from existing clients or are invited to pitch to win new clients. It also helps to attract top talent , which is not crucial as the war for talent rages. But readers do set high standards for thought leadership content: it has to be original, exciting and well-founded. And above all: it must be fun.
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Reputation recovery: how to use a brand crisis as a catalyst for change

In crisis communication, much of the focus is on short-term response to the brand crisis , specifically on how to maximize the distance between the organization and the problem. But reputation recovery can also come from a deep transformation of the organization. By embracing the renewal strategy in crisis comm, the focus is not so much on avoiding blame - but on hope, optimism and innovation to restore and even improve the brand's reputation.
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Influencer marketing: how to

Influencer marketing helps brands strike the right chord with their audience - increasing your reach, engagement and conversion. But how do you tackle it? How do you determine influencer marketing cost and ROI? In this blog, we explain how brands can successfully partner with influencers based on clear KPIs .
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Ranking 2021: which Belgian companies offer the most transparency on their carbon footprint?

For the second year in a row, FINN has analyzed the level of disclosure by some 50 large Belgian companies, particularly with regard to their carbon emissions. Has the pandemic accelerated or slowed down the communication efforts of large Belgian companies? Here are our results, lessons learned and examples to...
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Brand purpose and purpose statement: a guide

Purpose (definition): purpose is the 21st century interpretation of the mission statement, but with a much stronger emphasis on CSR. (Brand) purpose is what organizations define as the reason for their existence , beyond making money. It is a response to a brand's moral and societal responsibilities. Often, this purpose is documented in a purpose statement.
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FINN wishes you a breath of fresh air for 2021

At FINN, we like big ideas that start small, especially when they sound crazy. That's why we decided to start subscribing to Climeworks, a Direct Air Capture carbon removal startup based in Switzerland. Climeworks will remove 2500 kgs of CO2 from the air every year for us. That is the...
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Thought leadership: a step-by-step guide

Thought leadership is about building a brand with your ideas. We explain the 4-step process to thought leadership. With examples like Tesla, Nike, BCG.
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What stakeholder capitalism will mean for reputation management (and why it won't be a walk in the park)

Recently the Business Roundtable heralded in the era of " stakeholder capitalism " to supplant "shareholder capitalism". What does this mean for companies? The case of Ineos shows that it might just make things more complicated.
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