Insights & knowledge | FINN

Integrated strategic communication

In the rapidly changing communication landscape, FINN has always been an early adopter. Our drive to innovate with clients is only matched by our obsession for execution. As our team grew, we added video journalists, digital experts, journalists, public affairs consultants and corporate communication experts. We thought it was time...

How corporate communication can avoid groupthink in the organization

Groupthink occurs at times when external pressure on organizations is high - which is why corporate communication must be skilled at preventing and avoiding it. Here's how:

SEO copywriting: 7 steps to better search engine rankings

Get better at SEO copywriting with this simple step by step plan: this is how to write SEO optimized content for your website

Issue management: use this checklist to predict the impact of issues on your brand

What is issue management ? And how can you manage issues to prevent them from turning into a crisis? Use this powerful checklist to offer the optimal response for every issue that affects your organization.

We help brands maintain one voice accross all their stakeholder relations and communication channels

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Hyperloop One is showing us how to do public affairs and influencer marketing at scale

"Lobbying is the new normal for tech companies," wrote Elizabeth Pollman of Loyola Law School in a recent paper . She said that the new wave of startups, with ambitious plans to overhaul everything from space to currencies to transportation, are well aware that they face long and uphill regulatory...

What's a communication plan? Definition

A communication plan describes who within the organization is allowed to communicate what to who . It also states which channels the communication owners are allowed to use - and when and how often the organization wants to communicate. A communication plan is created after we defined the communication strategy.

CEO communication: strategy and best practices

What is the best strategy for CEO communication? When and how to leverage the CEO's credibility in media and on social? A look at research, examples and best practices for CEO communication strategy.

The best business books ever written: 52 page turners on strategy, innovation, success and failure

Based on 15 years of compulsive reading, our list of 52 of the best business books ever written: award winning, compelling and engrossing stories about business titans and fallen angels, geniuses and scoundrels, breakthrough innovations, wealth, bankruptcy, innovation and failure.

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