
Brand purpose and purpose statement: a guide
Purpose (definition): purpose is the 21st century interpretation of the mission statement, but with a much stronger emphasis on CSR. (Brand) purpose is what organizations define as the reason for their existence , beyond making money. It is a response to a brand's moral and societal responsibilities. Often, this purpose is documented in a purpose statement.
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FINN wishes you a breath of fresh air for 2021
At FINN, we like big ideas that start small, especially when they sound crazy. That's why we decided to start subscribing to Climeworks, a Direct Air Capture carbon removal startup based in Switzerland. Climeworks will remove 2500 kgs of CO2 from the air every year for us. That is the...
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Thought leadership: a step-by-step guide
Thought leadership is about building a brand with your ideas. We explain the 4-step process to thought leadership. With examples like Tesla, Nike, BCG.
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We help brands maintain one voice accross all their stakeholder relations and communication channels
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Newsjacking: how to use the news to build your brand
Newsjacking is a PR tactic in which a brand uses a news fact to get attention in media or on social media. We discuss newsjacking cases and tips to successfully hijack the news with your brand.
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Context is queen: what content marketing can learn from Netflix
In content marketing, content is king, but context is queen. Media watcher Ike Picone explains how content marketing insights from Netflix and other media can be used to find and engage an audience.
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Integrated strategic communication
In the rapidly changing communication landscape, FINN has always been an early adopter. Our drive to innovate with clients is only matched by our obsession for execution. As our team grew, we added video journalists, digital experts, journalists, public affairs consultants and corporate communication experts. We thought it was time...
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