Blogs & insights

Influencer marketing helps brands strike the right chord with their audience - increasing your reach, engagement and conversion. But how do you tackle it? How do you determine influencer marketing cost and ROI? In this blog, we explain how brands can successfully partner with influencers based on clear KPIs .

For the second year in a row, FINN has analyzed the level of disclosure by some 50 large Belgian companies, particularly with regard to their carbon emissions. Has the pandemic accelerated or slowed down the communication efforts of large Belgian companies? Here are our results, lessons learned and examples to...

Purpose (definition): purpose is the 21st century interpretation of the mission statement, but with a much stronger emphasis on CSR. (Brand) purpose is what organizations define as the reason for their existence , beyond making money. It is a response to a brand's moral and societal responsibilities. Often, this purpose is documented in a purpose statement.