Blogs & insights

New research shows that thought leadership marketing is still an excellent way to reach C-levels and decision makers. It also pays off commercially: thought leaders receive more business from existing clients or are invited to pitch to win new clients. It also helps to attract top talent , which is not crucial as the war for talent rages. But readers do set high standards for thought leadership content: it has to be original, exciting and well-founded. And above all: it must be fun.

In crisis communication, much of the focus is on short-term response to the brand crisis , specifically on how to maximize the distance between the organization and the problem. But reputation recovery can also come from a deep transformation of the organization. By embracing the renewal strategy in crisis comm, the focus is not so much on avoiding blame - but on hope, optimism and innovation to restore and even improve the brand's reputation.

Influencer marketing helps brands strike the right chord with their audience - increasing your reach, engagement and conversion. But how do you tackle it? How do you determine influencer marketing cost and ROI? In this blog, we explain how brands can successfully partner with influencers based on clear KPIs .