Perspectives et expertise | FINN

Thought leadership: a step-by-step guide

Thought leadership is about building a brand with your ideas. We explain the 4-step process to thought leadership. With examples like Tesla, Nike, BCG.

What stakeholder capitalism will mean for reputation management (and why it won't be a walk in the park)

Recently the Business Roundtable heralded in the era of " stakeholder capitalism " to supplant "shareholder capitalism". What does this mean for companies? The case of Ineos shows that it might just make things more complicated.

Newsjacking: how to use the news to build your brand

Newsjacking is a PR tactic in which a brand uses a news fact to get attention in media or on social media. We discuss newsjacking cases and tips to successfully hijack the news with your brand.

Context is queen: what content marketing can learn from Netflix

In content marketing, content is king, but context is queen. Media watcher Ike Picone explains how content marketing insights from Netflix and other media can be used to find and engage an audience.

We help brands maintain one voice accross all their stakeholder relations and communication channels

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Hyperloop One is showing us how to do public affairs and influencer marketing at scale

"Lobbying is the new normal for tech companies," wrote Elizabeth Pollman of Loyola Law School in a recent paper . She said that the new wave of startups, with ambitious plans to overhaul everything from space to currencies to transportation, are well aware that they face long and uphill regulatory...

Integrated strategic communication

In the rapidly changing communication landscape, FINN has always been an early adopter. Our drive to innovate with clients is only matched by our obsession for execution. As our team grew, we added video journalists, digital experts, journalists, public affairs consultants and corporate communication experts. We thought it was time...

How corporate communication can avoid groupthink in the organization

Groupthink occurs at times when external pressure on organizations is high - which is why corporate communication must be skilled at preventing and avoiding it. Here's how:

SEO copywriting: 7 steps to better search engine rankings

Get better at SEO copywriting with this simple step by step plan: this is how to write SEO optimized content for your website

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