
FINN wishes you a breath of fresh air for 2021
At FINN, we like big ideas that start small, especially when they sound crazy. That's why we decided to start subscribing to Climeworks, a Direct Air Capture carbon removal startup based in Switzerland. Climeworks will remove 2500 kgs of CO2 from the air every year for us. That is the...
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Thought leadership: a step-by-step guide
Thought leadership is about building a brand with your ideas. We explain the 4-step process to thought leadership. With examples like Tesla, Nike, BCG.
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What stakeholder capitalism will mean for reputation management (and why it won't be a walk in the park)
Recently the Business Roundtable heralded in the era of " stakeholder capitalism " to supplant "shareholder capitalism". What does this mean for companies? The case of Ineos shows that it might just make things more complicated.
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We help brands maintain one voice accross all their stakeholder relations and communication channels
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Context is queen: what content marketing can learn from Netflix
In content marketing, content is king, but context is queen. Media watcher Ike Picone explains how content marketing insights from Netflix and other media can be used to find and engage an audience.
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Integrated strategic communication
In the rapidly changing communication landscape, FINN has always been an early adopter. Our drive to innovate with clients is only matched by our obsession for execution. As our team grew, we added video journalists, digital experts, journalists, public affairs consultants and corporate communication experts. We thought it was time...
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How corporate communication can avoid groupthink in the organization
Groupthink occurs at times when external pressure on organizations is high - which is why corporate communication must be skilled at preventing and avoiding it. Here's how:
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