Perspectives et expertise | FINN

Brand purpose and purpose statement: a guide

Purpose (definition): purpose is the 21st century interpretation of the mission statement, but with a much stronger emphasis on CSR. (Brand) purpose is what organizations define as the reason for their existence , beyond making money. It is a response to a brand's moral and societal responsibilities. Often, this purpose is documented in a purpose statement.

FINN wishes you a breath of fresh air for 2021

At FINN, we like big ideas that start small, especially when they sound crazy. That's why we decided to start subscribing to Climeworks, a Direct Air Capture carbon removal startup based in Switzerland. Climeworks will remove 2500 kgs of CO2 from the air every year for us. That is the...

Thought leadership: a step-by-step guide

Thought leadership is about building a brand with your ideas. We explain the 4-step process to thought leadership. With examples like Tesla, Nike, BCG.

What stakeholder capitalism will mean for reputation management (and why it won't be a walk in the park)

Recently the Business Roundtable heralded in the era of " stakeholder capitalism " to supplant "shareholder capitalism". What does this mean for companies? The case of Ineos shows that it might just make things more complicated.

We help brands maintain one voice accross all their stakeholder relations and communication channels

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Hyperloop One is showing us how to do public affairs and influencer marketing at scale

"Lobbying is the new normal for tech companies," wrote Elizabeth Pollman of Loyola Law School in a recent paper . She said that the new wave of startups, with ambitious plans to overhaul everything from space to currencies to transportation, are well aware that they face long and uphill regulatory...

Newsjacking: how to use the news to build your brand

Newsjacking is a PR tactic in which a brand uses a news fact to get attention in media or on social media. We discuss newsjacking cases and tips to successfully hijack the news with your brand.

Context is queen: what content marketing can learn from Netflix

In content marketing, content is king, but context is queen. Media watcher Ike Picone explains how content marketing insights from Netflix and other media can be used to find and engage an audience.

Integrated strategic communication

In the rapidly changing communication landscape, FINN has always been an early adopter. Our drive to innovate with clients is only matched by our obsession for execution. As our team grew, we added video journalists, digital experts, journalists, public affairs consultants and corporate communication experts. We thought it was time...

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