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Crowdfunding campaign for ONAK, the origami canoe

It's rare to see a startup team in Belgium launch their product with a crowdfunding campaign , probably because it takes considerable skill to pull it off. A crowdfunding campaign is basically do or die - you have 6 weeks to make it work. This is already a big ask,...

Case: spontaneous applications at Atlas Copco quadrupled

Announcements by industrial companies and associations are as regular as clockwork: Belgium has a shortage of around 3,000 engineers. This is also the case at Atlas Copco , whose global headquarters for 'Compressor Technique' located in Wilrijk employs around 700 engineers. Every year the company looks for about a hundred...

Cassina fights againts Le Corbusier counterfeits

In 1965 Cassina was chosen by Le Corbusier himself to be the only manufacturer with exclusive global manufacturing rights for iconic models such as the LC2 armchair and the LC4 chaise longue. Unfortunately this fame makes the chairs attractive for counterfeiters. Cassina organised an event to destroy around 75 pieces...

Case: Projective

THE CHALLENGE FINN was asked to identify all Projective’s marketing and communication needs, to develop a strategy and implement the planning and development of the entire communication mix, including media relations. Because Projective is still a very young company (established in 2006) it was particularly important to start out with...

Jan De Nul

The Challenge

Marketing and Branding for law firms: Beyond Positioning

TABLE OF CONTENTS The positioning strategy Branding: the "house of brands" versus "the branded house" Branding the law firm through media exposure ABSTRACT






"We were looking for a partner who could demonstrate our expertise and leadership in recruitment and selection. FINN fully understood our vision, values and mission and has built a communication strategy that is adapted and linked to our objectives. We are happy with this collaboration! What we value most about FINN is their flexibility, their quick response time, and the transparency, expertise and knowledge of the media landscape, both on the French and Dutch speaking sides."

Thibaud Adès
Managing Director Belgium, Luxemburg and Sweden

For the launch of our app in Belgium, we searched for a communication agency in Brussels that could express our ideas and messages in a way that matched our vision and was sensitive to our stakeholders. We ended up choosing FINN because they were recommended to me personally, and I am happy to say that they proved themselves beyond measure. FINN’s professional way of working and personal attention led to an enjoyable cooperation and a huge success of the Polly launch in Brussels, with numerous press clippings and more than 3000 downloads of our app in less than 24 hours after the launch. I would recommend FINN to anyone looking for a communication agency in Brussels, and will continue to work with them myself.

Zohar Bali

"I knew of FINN's impressive success rate through their work in the Belgian startup and scale-up scene. When the time came to find communication support for my book, FINN was the obvious choice. I was not disappointed. I was able to publish my content as a contributor on international tech and entrepreneurship blogs like Venture Beat and SaaScribe. I would recommend FINN as a great choice for scale-ups looking to take their thought leadership and communication to the next level. They are strategically sound, tactically smart and have deep expertise in technology, innovation and entrepreneurship."

Omar Mohout
Growth Engineer & Scale-Up Guru

"In our first meeting, FINN talked about targeting international blogs like TechCrunch and VentureBeat. I remember going out of the meeting thinking: "if FINN delivers half of what they promise, it will be a success."

Two years later, I look back and see that the FINN team delivered results beyond what they promised. We were the first Belgian startup to get featured on TechCrunch and VentureBeat with our seed round. Post-launch, a steady stream of op-eds and campaigns resulted in strong awareness of Sortlist in our target demographic. As a founder, I learned a lot working with the FINN team - they're top professionals, and we look forward to replicating this success in the other markets that we are expanding to today."

Nicolas Finet