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Crowdfunding campaign for ONAK, the origami canoe

It's rare to see a startup team in Belgium launch their product with a crowdfunding campaign , probably because it takes considerable skill to pull it off. A crowdfunding campaign is basically do or die - you have 6 weeks to make it work. This is already a big ask,...

Case: spontaneous applications at Atlas Copco quadrupled

Announcements by industrial companies and associations are as regular as clockwork: Belgium has a shortage of around 3,000 engineers. This is also the case at Atlas Copco , whose global headquarters for 'Compressor Technique' located in Wilrijk employs around 700 engineers. Every year the company looks for about a hundred...

Cassina fights againts Le Corbusier counterfeits

In 1965 Cassina was chosen by Le Corbusier himself to be the only manufacturer with exclusive global manufacturing rights for iconic models such as the LC2 armchair and the LC4 chaise longue. Unfortunately this fame makes the chairs attractive for counterfeiters. Cassina organised an event to destroy around 75 pieces...

Case: Projective

THE CHALLENGE FINN was asked to identify all Projective’s marketing and communication needs, to develop a strategy and implement the planning and development of the entire communication mix, including media relations. Because Projective is still a very young company (established in 2006) it was particularly important to start out with...

Jan De Nul

The Challenge

Marketing and Branding for law firms: Beyond Positioning

TABLE OF CONTENTS The positioning strategy Branding: the "house of brands" versus "the branded house" Branding the law firm through media exposure ABSTRACT


Financial institutions & accounting



Professional services & consultancy

Technology & IT

Industry & manufacturing



"We appreciated the obvious experience and expertise of the FINN team, your willingness to share your honest opinion and your help to keep the bigger picture in mind. Looking back, your strategic and tactical recommendations proved right on. We are a tech company with a specific culture, but your experience with other industries and clients provided insights that helped us bring our internal and external communication to a higher level.

During execution, your customer-centricity spoke for itself - always available, quick to respond, flexible and helpful when we faced intense time pressure. We particularly enjoyed your excellent proactivity on to do's and actions, and the attention to detail you brought to the work."

Pieterjan Bouten
Co-founder & CEO

"FINN has contributed to our growth by establishing a well-founded marketing strategy. In addition, they have created a steady stream of media attention for our office over the years".  

Jan Hofkens
Managing Partner

FINN provided a well-structured media training to a diverse and international group of people, offering a wealth of practical insights for dealing with media. The content was tailored to our organization, and gave us plenty of opportunity to get hands-on and learn from each other. It was a fun and inspiring session that we make use of frequently in our day-to-day work.

Lennart Verstappen
Corporate Communication Advisor

"We were looking for a partner who could demonstrate our expertise and leadership in recruitment and selection. FINN fully understood our vision, values and mission and has built a communication strategy that is adapted and linked to our objectives. We are happy with this collaboration! What we value most about FINN is their flexibility, their quick response time, and the transparency, expertise and knowledge of the media landscape, both on the French and Dutch speaking sides."

Thibaud Adès
Managing Director Belgium, Luxemburg and Sweden