The best business books ever written: 52 page turners on strategy, innovation, success and failure
Based on 15 years of compulsive reading, our list of 52 of the best business books ever written: award winning, compelling and engrossing stories about business titans and fallen angels, geniuses and scoundrels, breakthrough innovations, wealth, bankruptcy, innovation and failure.Plus
How to PR: what is bridging in media training?
Bridging is a media interview technique to move away from a difficult question by acknowledging (A), bridging (B) and controlling (C) the reporter's question. In this blog post, we examine how bridging works and how to avoid common mistakes in bridging.Plus
How to PR: When should you be happy with the ROI of a company press release?
Part of our "How to PR" series: When did your company press release hit the mark? When should you be happy with the ROI of your PR campaign? Use this model to manage expectations around PR better.Plus
Hyperloop One is showing us how to do public affairs and influencer marketing at scale
"Lobbying is the new normal for tech companies," wrote Elizabeth Pollman of Loyola Law School in a recent paper . She said that the new wave of startups, with ambitious plans to overhaul everything from space to currencies to transportation, are well aware that they face long and uphill regulatory...Plus
Le RGPD pour les RP et la communication corporate : une checklist
Quel est l'impact réel du RGPD sur les Relations publiques ? Nous examinons ce que cela implique pour les agences de RP ainsi que pour les départements de communication corporate.Plus
Thought leadership examples: this is the secret that Lemonade, SpaceX and C&A understand about thought leadership
A look at some great thought leadership examples reveals that they all understand this one thing about thought leadership - and that makes all the difference.Plus
B2B marketing: increase your newsletter signup 10x with content upgrades
In B2B marketing and more specifically lead conversion (newsletter signup) today, you are confronted with two major challenges: Your content marketing is not shared as much as it used to be People can't be bothered anymore to share your content. According to SearchEngineLand, people are sharing 50 % less than...Plus