We can best illustrate with a case:
Case: For a client in the financial industry, we developed a representative survey about how much parents save for their children. On the client's website, we provided a calculation tool where parents could input some key variables (their income, number of children, age of the children) to see whether they were "on target" or not, compared to other parents with a similar profile. Some consumer media included the link to the tool with a call to action: "With this calculator, you can check your own savings against people who are similar to you".
Be mindful that the media will usually avoid linking to lead capturing apps and landing pages, unless they see significant added value for their readers.
In the above case, the success factor was the fact that journalists understood that parents would want to know how much they "should" save for their children given their individual situation (income, age of children, etc).
In general, this tactic works well in cases like personal finance, where averages don't mean much because of the effect of age and income on personal finance. See also the success of articles like "Here is how much money you should save at 30, 40, 50".
Successful stories in the "gold quadrant" are rare. If you find one, try to develop it into a franchise: a PR-able, ownable and repeatable story. Think of it like the 'Mission: Impossible' series: there's a new installment every year, and you know that Tom Cruise will be in it.
Once you have a franchise, make sure you keep on top of it. It's more common than you think for a successful franchise to be "borrowed" by competitors, and even by the media: they notice your success and copy your ideas.
Key takeaway: this quadrant is one you should invest actively in.
2. Tough but worth it
Then there's the stories that are important for or interesting to your stakeholders, but less so for the media.