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The best business books ever written: 52 page turners on strategy, innovation, success and failure

Based on 15 years of compulsive reading, our list of 52 of the best business books ever written: award winning, compelling and engrossing stories about business titans and fallen angels, geniuses and scoundrels, breakthrough innovations, wealth, bankruptcy, innovation and failure.
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How to PR: what is bridging in media training?

Bridging is a media interview technique to move away from a difficult question by acknowledging (A), bridging (B) and controlling (C) the reporter's question. In this blog post, we examine how bridging works and how to avoid common mistakes in bridging.
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How to PR: When should you be happy with the ROI of a company press release?

Part of our "How to PR" series: When did your company press release hit the mark? When should you be happy with the ROI of your PR campaign? Use this model to manage expectations around PR better.
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Hoe win je verkiezingen? Drie lessen en twee bedenkingen

Hoe win je de verkiezingen? Kies voor je verkiezingscampagne de juiste communicatiestrategie én tactics.
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Thought leadership examples: this is the secret that Lemonade, SpaceX and C&A understand about thought leadership

A look at some great thought leadership examples reveals that they all understand this one thing about thought leadership - and that makes all the difference.
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B2B marketing: increase your newsletter signup 10x with content upgrades

In B2B marketing and more specifically lead conversion (newsletter signup) today, you are confronted with two major challenges: Your content marketing is not shared as much as it used to be People can't be bothered anymore to share your content. According to SearchEngineLand, people are sharing 50 % less than...
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Een communicatiestrategie ontwikkelen: plan van aanpak

Hoe kan je zorgen dat je communicatiestrategie voldoet aan de (hoge) verwachtingen van de CEO? We stellen een plan van aanpak voor gebaseerd op academische research en best practices van de grootste bedrijven ter wereld.
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Macron's risky media strategy: lessons for businesses and brands

Last week marked the first 100 days of Emmanuel Macron in office. It's a great time to take a look at president Macron's media strategy, especially since it's a dramatic break with the Macron we knew during the campaign. But it's also relevant for brands and organizations. More on that...
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Hyperloop One is showing us how to do public affairs and influencer marketing at scale

"Lobbying is the new normal for tech companies," wrote Elizabeth Pollman of Loyola Law School in a recent paper . She said that the new wave of startups, with ambitious plans to overhaul everything from space to currencies to transportation, are well aware that they face long and uphill regulatory...
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