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Warren Buffett on reputation: the economic value of values, integrity and corporate culture

Warren Buffett is commonly hailed as the world’s greatest investor, and for good reason. As the chairman and CEO of Berkshire Hathaway, Buffett has a net worth of more than sixty-six billion dollars—one of the largest of anyone in the world. How exactly does someone become so financially successful? In...
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SaaS PR: Salesforce.com founder @benioff shares 14 take-no-prisoner tactics

SaaS PR done right: Marc Benioff of Salesforce shares 14 tactics that propelled Salesforce to the top of its industry.
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The network always wins: scientific proof that your PR strategy should focus more on giving and less on taking

We have always felt strongly that giving should be an important part of PR - ever since we read “Guerrilla Marketing” by Conrad J. Levinson , who says, emphatically, that “the great marketeer is always looking for reasons to give”. And our motto is “make friends, be interesting” after all...
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What Lego can teach us about stakeholder management: the "single stakeholder view"

Looking at our clients, we see the same trend in a lot of industries: almost all of them are trying to go towards a "single customer view" - the ability to identify and engage with customers across all channels: online, offline and everything in between. In banks, single customer view...
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The majority illusion: the science of influencing the majority through a minority of highly networked people

A few months ago, we blogged about the importance of network theory ("graph theory") for PR professionals . New research , published last month, is another reminder how crucial this field is for PR today. The paper shows how ideas or behaviors that are rare can actually appear very common...
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Heeft de VRT Nieuwsdienst negatieve vooroordelen tegen ondernemerschap? #longread

Recent publiceerde de Vlerick Business School een studie waaruit bleek dat het pover gesteld is met de aandacht voor ondernemerschap op de Belgische nieuwsuitzendingen . In een screening van maar liefst 159 694 nieuwsitems (de volledige archieven van het VTM-nieuws en VRT-journaal van 7 uur van de voorbije tien jaar)...
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FINN PR vertegenwoordigt België in Cannes

Lauren Heeffer en Aurélie Waeterinckx van het PR-kantoor FINN uit Brussel vertegenwoordigen België in de Cannes Young PR Lions.
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Parlementairen en hun nieuwsbronnen: hoe geraak je door de bubbel?

Welke bronnen consulteren beleidsmakers als ze zich willen informeren over wat er in de maatschappij leeft, en langs welke kanalen bereik je (dus) best die politici? FINN bevroeg in 2014 zowel Nederlandstalige als Franstalige Kamerleden over hun gebruik van bronnen.
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Boss Fight: Watch the One Word Press Conference that Doomed a Major Consumer Electronics Player

Twenty years ago this week, Sony's head of development Steve Race gave what is arguably the best press conference ever at the E3 conference - one that led to the demise of a major consumer electronics manufacturer, according to a piece by The Guardian's Keith Stuart this week . (Thanks...
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