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Content marketing tool of the month: how to get your Kindle Highlights into Evernote or MindMeister?

Content marketing tool of the month: how to get your Kindle Highlights into Evernote or MindMeister?

Our approach to content marketing is straightforward: we want to learn new ideas, understand them and present them to our readers in a way that is attractive, even fun, as well as actionable.
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Waarom Stromae niet kan winnen van een meisje van tien: wetenschappelijke inzichten over beroemdheden en hun reputatie

Voor wie zich afvraagt waarover deze blog gaat, een korte geschiedenisles: in mei van dit jaar bezocht Stromae een Brussels restaurant.
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Hacking the haters: 6 scientific insights to stop negative word of mouth

Hacking the haters: 6 scientific insights to stop negative word of mouth

Word of mouth is one of the most important, but also one of the least understood aspects of PR, which is why we found it so interesting to find this new research about negative word of mouth . Almost any larger business will have to deal with negative rumors and accusations at some point.
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Beste pr-consultant, u werkt niet voor Apple

Beste pr-consultant, u werkt niet voor Apple

“Zo moet het!” Dat is de beknopte samenvatting van de loftrompet die Dan Lyons afstak over Katie Cotton , de gevreesde PR-dame van Apple.
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More eggshell, or: 4 things Angela Merkel can teach you about PR (and winning elections)

More eggshell, or: 4 things Angela Merkel can teach you about PR (and winning elections)

Last September, Angela Merkel won the German elections with more than 41 % of the vote - the best result of the CDU in 20 years, as well as her ticket to a historical third term as chancellor. The creative mastermind behind her campaign was Lutz Meyer's agency Blumberry , and he was recently in Brussels to discuss how he had positioned the "Angela Merkel brand" for the elections, and to give some advice about political campaigning in general.
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FINN/Auxipress ranking van CEO's in de media 2013

FINN/Auxipress ranking van CEO's in de media 2013

Niet alleen in Laken deed zich een troonswissel voor, maar ook aan de top van het bedrijfsleven was het verloop opvallend groot.
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How companies can build trust and commitment on Twitter: 5 insights backed by science

How companies can build trust and commitment on Twitter: 5 insights backed by science

For all the hype surrounding social media, there’s still a lack of good research showing the effects of social media on building a relationship between a brand and its consumers.
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Dear #startup, you overestimate the impact of PR in the short term, but underestimate the impact in the long term (stop doing that!)

Dear #startup, you overestimate the impact of PR in the short term, but underestimate the impact in the long term (stop doing that!)

Too easy to forget :-) media visibility ≠ success of your venture… #bmgen — Alex Osterwalder (@AlexOsterwalder) August 13, 2013 I had this conversation on Twitter with Alexander Osterwalder, the co-inventor of the business model canvas.
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Should your CEO be the face of your company? And if so: how, when and why?

Should your CEO be the face of your company? And if so: how, when and why?

The role of the CEO in communication is a kind-of-hotly discussed topic in our offices.
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