Strategy & Research
Competitor Analysis & Benchmarking / Share of Voice (SoV) / Share of Search (SoS) / Culture-Market Fit / Audience Analysis / Touchpoint Analysis / Customer Decision Journey / Messaging
Planning
Media & Channel Mix / Marketing & Email Automation / KPIs & Benchmarks / Pricing & budgets / Resource management, allocation / Formats / Data activation
Production & roll-out
Campaign Launch / Realtime Campaign Automation / Tracking setup / CRM & Data integration / Creative Design / Creative assets - production / Adaptation (TVC to social,...) / SEO, SEA, SMM / Performance Campaigns / OLV, OLA / Lead Generation / Performance Max
Reporting & Learnings
Mixed Media Modeling / Attribution models / Realtime Dashboarding / Learn, optimize, relaunch / Actionable insights