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Too much evidence to convince. Here come the cases!

Crowdfunding campaign for ONAK, the origami canoe

It's rare to see a startup team in Belgium launch their product with a crowdfunding campaign , probably because it takes considerable skill to pull it off. A crowdfunding campaign is basically do or die - you have 6 weeks to make it work. This is already a big ask,...

Case: spontaneous applications at Atlas Copco quadrupled

Announcements by industrial companies and associations are as regular as clockwork: Belgium has a shortage of around 3,000 engineers. This is also the case at Atlas Copco , whose global headquarters for 'Compressor Technique' located in Wilrijk employs around 700 engineers. Every year the company looks for about a hundred...

Cassina fights againts Le Corbusier counterfeits

In 1965 Cassina was chosen by Le Corbusier himself to be the only manufacturer with exclusive global manufacturing rights for iconic models such as the LC2 armchair and the LC4 chaise longue. Unfortunately this fame makes the chairs attractive for counterfeiters. Cassina organised an event to destroy around 75 pieces...

Case: Projective

THE CHALLENGE FINN was asked to identify all Projective’s marketing and communication needs, to develop a strategy and implement the planning and development of the entire communication mix, including media relations. Because Projective is still a very young company (established in 2006) it was particularly important to start out with...

Jan De Nul

The Challenge

Marketing and Branding for law firms: Beyond Positioning

TABLE OF CONTENTS The positioning strategy Branding: the "house of brands" versus "the branded house" Branding the law firm through media exposure ABSTRACT