Research shows that reach is vital for the growth of a brand. The more people you can reach with your message, the more your brand will grow (Binet & Field, 2017).
No channel is as efficient to achieve this than mass media, and thus PR and media relations.
It all starts at breakfast and in traffic jams in the morning: 4.5 million Flemish people listen to the radio every day. In between, people browse news apps, news sites and updates of news brands on social media. At seven in the evening, one and a half million Flemish people watch the News (VTM) or the News (VRT) - every single day.
The impact of media is even stronger if you consider PR and media relations as part of a fully integrated communication campaign with owned content, video, influencer marketing, social media and advertisements.
In almost all of our work we look for a way to include earned media in the strategic planning. It will create more impact, strengthen the credibility of your message and contribute to the support for brands and ideas.
A well-targeted opinion piece, for example, turns out to be the best and cheapest way to get someone to change their opinion.
Of course, there is such a thing as bad publicity. Media are a powerful means of communication that have to be used correctly and with caution. We support our clients with precise storytelling that strengthens the brand.
We always know what's going on in the editorial staff. With a team that partly consists of experienced journalists (from both sides of the language border), we are reliable partners for journalists in Belgium and internationally.
Our services in PR and media relations
- PR strategy & advice
- PR campaigns: strategic and creative
- Interview Preparations
- Media Training
- Identify and contact relevant media and journalists
- Photography & video
- Press conferences
- Press tours
- Crisis communication and issue management