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Kristien has always been fascinated by the structures and mechanisms that underlie society, business and politics. She founded FINN in 2006 after a career in communication and journalism to assist organisations in navigating the communication challenges of a changing world. At FINN, she advises companies, political parties and organisations on their communication strategy and CEO branding, including Atlas Copco, Deloitte, Pfizer, Matexi and De Lijn. She is regularly solicited as an expert on corporate communication by the media and for conferences. She was asked to be Belgian ambassador for the European Network of Female Entrepreneurship under the auspices of EU Commissioner Antonio Tajani and was mentioned by Trends in their selection ’40 managers under 40’. She serves on the board of directors at Odisee (KU Leuven Association).