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The emergence of disruptive technologies and business models puts pressure not only on established companies, but also on existing regulations and legislation.

Policy makers and regulators must guarantee a level playing field, but need input from the field to arrive at a correct understanding and judgement.

A consistent and proactive public affairs strategy is not a luxury for companies today, and that applies just as much to incumbents as to startups and scale-ups.

In a highly networked society such as Belgium, it is crucial to know and meet the right stakeholders (inside lobbying). But organizations can also convince their stakeholders through other channels and tactics, such as influencers, by using digital marketing tactics or by bringing their story to the media (outside lobbying).

Our services in public affairs are in line with how we approach corporate communication and marketing communication.

We start from strong analytical and strategic skills. We help clients to position themselves very precisely on the issues that are important to them. Through storytelling and clever tactics, we bring facts to the stakeholders in a convincing manner and at the right time.

Our public affairs services

  • Stakeholder research and stakeholder mapping
  • Issue mapping
  • Public affairs strategy
  • Public affairs assets & campaigns: memoranda, position papers, agenda setting, stakeholder management and stakeholder events
  • Issue management & crisis communication
  • Public affairs monitoring: media, politics, civil society, activists