A crisis can harm your reputation, but handled well, it can also bring fresh appreciation and even admiration for your brand. While crisis communication is one of the most studied aspects of communication in theory, the execution of crisis communication remains a challenge. Because of the huge and urgent demands from the outside world, a true crisis is almost certain to overwhelm the bandwidth of the communication department. FINN has a 15 year track record in handling the most complex and sensitive crises: accidents and natural disasters, cyber and ransomware attacks, pollution and NIMBY issues, litigation communication, restructurings and mass layoffs. We incorporate the latest insights into a seasoned and pragmatic approach to see you through the crisis.