Purpose, ESG, Diversity & Inclusion

As we evolve from shareholder capitalism to stakeholder capitalism, brands need to be ready to answer the question: "what is the value you create for society"? The societal and moral dimension of entrepreneurship (what used to be called "corporate social responsibility" or corporate citizenship) is no longer the cherry on the cake. It is the cake. For years, FINN has helped the largest brands in the Benelux uncover their purpose - and leverage it for growth and impact.

Brand purpose is no longer the cherry on the cake. Increasingly, it is the cake.

Brand purpose and purpose statement: a guide

Purpose definition Brand purpose is all the rage in corporate communication today, but what exactly is it? If you want to skip all the definitions below, we can say that purpose is the 21st century …

By Raf Weverbergh

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The moral trap: how CSR can damage your reputation

What stakeholder capitalism will mean for reputation management (and why it won't be a walk in the park)

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Ranking 2021: which Belgian companies offer the most transparency on their carbon footprint?

Climeworks will remove 2,5 tonnes of CO2 per year for FINN

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What is reputation? An executive summary

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