Used well, the CEO can offer a massive boost to the reputation of the brand

"What differentiates FINN is that they make me think. When FINN tells me something about the context in which we're working or the trends and ideas dominating the world on any given day - I listen. Such insights are rare, not to mention valuable."
"We appreciated the obvious experience and expertise of the FINN team, your willingness to share your honest opinion and your help to keep the bigger picture in mind. Looking back, your strategic and tactical recommendations proved right on. We are a tech company with a specific culture, but your experience…

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