
Brand purpose and purpose statement: a guide
Purpose (definition): purpose is the 21st century interpretation of the mission statement, but with a much stronger emphasis on CSR. (Brand) purpose is what organizations define as the reason for their existence , beyond making money. It is a response to a brand's moral and societal responsibilities. Often, this purpose is documented in a purpose statement.
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FINN wishes you a breath of fresh air for 2021
At FINN, we like big ideas that start small, especially when they sound crazy. That's why we decided to start subscribing to Climeworks, a Direct Air Capture carbon removal startup based in Switzerland. Climeworks will remove 2500 kgs of CO2 from the air every year for us. That is the...
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What stakeholder capitalism will mean for reputation management (and why it won't be a walk in the park)
Recently the Business Roundtable heralded in the era of " stakeholder capitalism " to supplant "shareholder capitalism". What does this mean for companies? The case of Ineos shows that it might just make things more complicated.
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Newsjacking: how to use the news to build your brand
Newsjacking is a PR tactic in which a brand uses a news fact to get attention in media or on social media. We discuss newsjacking cases and tips to successfully hijack the news with your brand.
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