Ranking 2021: which Belgian companies offer the most transparency on their carbon footprint?
For the second year in a row, FINN has analyzed the level of disclosure by some 50 large Belgian companies, particularly with regard to their carbon emissions. Has the pandemic accelerated or slowed down the communication efforts of large Belgian companies? Here are our results, lessons learned and examples to...
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Brand purpose and purpose statement: a guide
Purpose (definition): purpose is the 21st century interpretation of the mission statement, but with a much stronger emphasis on CSR. (Brand) purpose is what organizations define as the reason for their existence , beyond making money. It is a response to a brand's moral and societal responsibilities. Often, this purpose is documented in a purpose statement.
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Thought leadership: a step-by-step guide
Thought leadership is about building a brand with your ideas. We explain the 4-step process to thought leadership. With examples like Tesla, Nike, BCG.
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What stakeholder capitalism will mean for reputation management (and why it won't be a walk in the park)
Recently the Business Roundtable heralded in the era of " stakeholder capitalism " to supplant "shareholder capitalism". What does this mean for companies? The case of Ineos shows that it might just make things more complicated.
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Content & digital marketing for international growth: 10x sales in 2 years' time for iController
iController is a fast growing Belgian software-as-a-service (SaaS) company, founded in 2007. The company is specialized in credit management, i.e. the follow-up of outstanding invoices and risk management of debtors. The Challenge After iController had invested more than a decade in honing the product and had gained a strong position...
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Crowdfunding campaign for ONAK, the origami canoe
It's rare to see a startup team in Belgium launch their product with a crowdfunding campaign , probably because it takes considerable skill to pull it off. A crowdfunding campaign is basically do or die - you have 6 weeks to make it work. This is already a big ask,...
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