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Integrated Strategic Communication

Offering insights that allow organizations to make confident choices and act with purpose. We find the focal point between the interests of organizations and the expectations of society.

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Thought leadership: a step-by-step guide

Thought leadership is about building a brand with your ideas. We explain the 4-step process to thought leadership. With examples like Tesla, Nike, BCG.
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What stakeholder capitalism will mean for reputation management (and why it won't be a walk in the park)

Recently the Business Roundtable heralded in the era of " stakeholder capitalism " to supplant "shareholder capitalism". What does this mean for companies? The case of Ineos shows that it might just make things more complicated.
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The team of Kristien Vermoesen understands us perfectly: they are plugged in to the zeitgeist and proactively suggest PR-actions that go straight to the mark.

Tanja Piessens
Marketing manager Utopolis Belgium

Newsjacking: how to use the news to build your brand

Newsjacking is a PR tactic in which a brand uses a news fact to get attention in media or on social media. We discuss newsjacking cases and tips to successfully hijack the news with your brand.
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Context is queen: what content marketing can learn from Netflix

In content marketing, content is king, but context is queen. Media watcher Ike Picone explains how content marketing insights from Netflix and other media can be used to find and engage an audience.
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Integrated strategic communication

In the rapidly changing communication landscape, FINN has always been an early adopter. Our drive to innovate with clients is only matched by our obsession for execution. As our team grew, we added video journalists, digital experts, journalists, public affairs consultants and corporate communication experts. We thought it was time...
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FINN provided a well-structured media training, tailored to Port of Antwerp and offering a wealth of practical insights. We still make use of it frequently in our day-to-day work. 

Lennart Verstappen
Corporate Communication Advisor Port of Antwerp

We help brands maintain one voice accross all their stakeholder relations and communication channels

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Our
services

We help our clients bring strategic focus to their communication, across all channels.
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Crowdfunding campaign for ONAK, the origami canoe

It's rare to see a startup team in Belgium launch their product with a crowdfunding campaign , probably because it takes considerable skill to pull it off. A crowdfunding campaign is basically do or die - you have 6 weeks to make it work. This is already a big ask,...
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