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Integrated Strategic Communication

Offering insights that allow organizations to make confident choices and act with purpose. We find the focal point between the interests of organizations and the expectations of society.

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Integrated strategic communication

In the rapidly changing communication landscape, FINN has always been an early adopter. Our drive to innovate with clients is only matched by our obsession for execution. As our team grew, we added video journalists, digital experts, journalists, public affairs consultants and corporate communication experts. We thought it was time...
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How corporate communication can avoid groupthink in the organization

Groupthink occurs at times when external pressure on organizations is high - which is why corporate communication must be skilled at preventing and avoiding it. Here's how:
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The team of Kristien Vermoesen understands us perfectly: they are plugged in to the zeitgeist and proactively suggest PR-actions that go straight to the mark.

Tanja Piessens
Marketing manager Utopolis Belgium

SEO copywriting: 7 steps to better search engine rankings

Get better at SEO copywriting with this simple step by step plan: this is how to write SEO optimized content for your website
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Issue management: use this checklist to predict the impact of issues on your brand

What is issue management ? And how can you manage issues to prevent them from turning into a crisis? Use this powerful checklist to offer the optimal response for every issue that affects your organization.
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What's a communication plan? Definition

A communication plan describes who within the organization is allowed to communicate what to who . It also states which channels the communication owners are allowed to use - and when and how often the organization wants to communicate. A communication plan is created after we defined the communication strategy.
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The team of Kristien Vermoesen understands us perfectly: they are plugged in to the zeitgeist and proactively suggest PR-actions that go straight to the mark.

Tanja Piessens
Marketing manager Utopolis Belgium

We help brands maintain one voice accross all their stakeholder relations and communication channels

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Our
services

We help our clients bring strategic focus to their communication, across all channels.
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Crowdfunding campaign for ONAK, the origami canoe

It's rare to see a startup team in Belgium launch their product with a crowdfunding campaign , probably because it takes considerable skill to pull it off. A crowdfunding campaign is basically do or die - you have 6 weeks to make it work. This is already a big ask,...
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Case: spontaneous applications at Atlas Copco quadrupled

Announcements by industrial companies and associations are as regular as clockwork: Belgium has a shortage of around 3,000 engineers. This is also the case at Atlas Copco , whose global headquarters for 'Compressor Technique' located in Wilrijk employs around 700 engineers. Every year the company looks for about a hundred...
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Cassina fights againts Le Corbusier counterfeits

In 1965 Cassina was chosen by Le Corbusier himself to be the only manufacturer with exclusive global manufacturing rights for iconic models such as the LC2 armchair and the LC4 chaise longue. Unfortunately this fame makes the chairs attractive for counterfeiters. Cassina organised an event to destroy around 75 pieces...
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