Brand purpose and purpose statement: a guide
Purpose (definition): purpose is the 21st century interpretation of the mission statement, but with a much stronger emphasis on CSR. (Brand) purpose is what organizations define as the reason for their existence , beyond making money. It is a response to a brand's moral and societal responsibilities. Often, this purpose is documented in a purpose statement.
More
FINN wishes you a breath of fresh air for 2021
At FINN, we like big ideas that start small, especially when they sound crazy. That's why we decided to start subscribing to Climeworks, a Direct Air Capture carbon removal startup based in Switzerland. Climeworks will remove 2500 kgs of CO2 from the air every year for us. That is the...
More
What stakeholder capitalism will mean for reputation management (and why it won't be a walk in the park)
Recently the Business Roundtable heralded in the era of " stakeholder capitalism " to supplant "shareholder capitalism". What does this mean for companies? The case of Ineos shows that it might just make things more complicated.
More
Newsjacking: how to use the news to build your brand
Newsjacking is a PR tactic in which a brand uses a news fact to get attention in media or on social media. We discuss newsjacking cases and tips to successfully hijack the news with your brand.
More
We help brands maintain one voice accross all their stakeholder relations and communication channels
MoreOur
services
We help our clients bring strategic focus to their communication, across all channels.
