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Integrated Strategic Communication

Offering insights that allow organizations to make confident choices and act with purpose. We find the focal point between the interests of organizations and the expectations of society.

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Influencer marketing: how to

Influencer marketing helps brands strike the right chord with their audience - increasing your reach, engagement and conversion. But how do you tackle it? How do you determine influencer marketing cost and ROI? In this blog, we explain how brands can successfully partner with influencers based on clear KPIs .
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Ranking 2021: which Belgian companies offer the most transparency on their carbon footprint?

For the second year in a row, FINN has analyzed the level of disclosure by some 50 large Belgian companies, particularly with regard to their carbon emissions. Has the pandemic accelerated or slowed down the communication efforts of large Belgian companies? Here are our results, lessons learned and examples to...
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"FINN has contributed to our growth." 

Jan Hofkens
Managing Partner Lydian

Brand purpose and purpose statement: a guide

Purpose (definition): purpose is the 21st century interpretation of the mission statement, but with a much stronger emphasis on CSR. (Brand) purpose is what organizations define as the reason for their existence , beyond making money. It is a response to a brand's moral and societal responsibilities. Often, this purpose is documented in a purpose statement.
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FINN wishes you a breath of fresh air for 2021

At FINN, we like big ideas that start small, especially when they sound crazy. That's why we decided to start subscribing to Climeworks, a Direct Air Capture carbon removal startup based in Switzerland. Climeworks will remove 2500 kgs of CO2 from the air every year for us. That is the...
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Thought leadership: a step-by-step guide

Thought leadership is about building a brand with your ideas. We explain the 4-step process to thought leadership. With examples like Tesla, Nike, BCG.
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FINN provided a well-structured media training, tailored to Port of Antwerp and offering a wealth of practical insights. We still make use of it frequently in our day-to-day work. 

Lennart Verstappen
Corporate Communication Advisor Port of Antwerp

We help brands maintain one voice accross all their stakeholder relations and communication channels

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We help our clients bring strategic focus to their communication, across all channels.
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Content & digital marketing for international growth: 10x sales in 2 years' time for iController

iController is a fast growing Belgian software-as-a-service (SaaS) company, founded in 2007. The company is specialized in credit management, i.e. the follow-up of outstanding invoices and risk management of debtors. The Challenge After iController had invested more than a decade in honing the product and had gained a strong position...
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Crowdfunding campaign for ONAK, the origami canoe

It's rare to see a startup team in Belgium launch their product with a crowdfunding campaign , probably because it takes considerable skill to pull it off. A crowdfunding campaign is basically do or die - you have 6 weeks to make it work. This is already a big ask,...
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