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SaaS marketing

We just love SaaS marketing. It probably ranks below afternoon naps but definitely at the level of great coffee and dessert. What do we love about it? Just about everything: the strategic positioning, the fierce competition out there, the data-driven decision making, the creative storytelling, but most of all: the joy of seeing the strategy and the content work.

We just love SaaS marketing. There, we said it.

FINN provided a well-structured media training to a diverse and international group of people, offering a wealth of practical insights for dealing with media.
Peter Janssens
Founder & CEO
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Content & digital marketing for international growth: 10x sales in 2 years' time for iController

iController is a fast growing Belgian software-as-a-service (SaaS) company, founded in 2007. The company is specialized in credit management, i.e. the follow-up of outstanding invoices and risk management of debtors.  The Challenge After iController had …

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