Performance marketing (and digital marketing in general) is going through fundamental changes.
- The early mover advantage of having a better tool stack: gone because literally everybody is using them
- The ability to track (“stalk”) individual buyers online: gone because of the new era of online privacy
This has profound implications on your strategy, channel mix, but also on how you measure and report on marketing ROI to C-level.
So what comes next? In this webinar, Ruben Ceuppens, associate director at FINN and Raf Weverbergh, managing partner, discuss the road ahead for performance and digital marketing. We will discuss:
- The impact of privacy on performance marketing
- How to know when your digital and performance marketing are hitting a ceiling
- What digital marketing will (need to) look like to be successful
- How marketers can learn how to measure and report their success in this new era
Slides of the webinar
Webinar recording: “Beyond Performance”
And here is the recording for you:
Questions, remarks, suggestions? Let us know!
If you have any questions for us, please feel free to contact us at:
- ruben.ceuppens@finn.agency
- raf.weverbergh@finn.agency