“At what point does a startup need PR support?” The question recently caught my eye on Quora – and apparently it’s a hotly debated subject.
FINN advises a number of startups in their international PR efforts, and we’re currently preparing to launch a SaaS startup ourselves (more news about this later!).
Like Steve Jobs, at FINN we’re convinced that PR is indispensable as soon as there is a budget available. But when, why and how much? This is our take on it. Let us know your experiences with PR (and PR agencies) as a startup in the comments, we’re curious to hear them.
Photo credit: Heisenberg Media, FLICKR