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Macron’s risky media strategy: lessons for businesses and brands
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Measuring PR: the (Media) Reputation Index
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What Lego can teach us about stakeholder management: the “single stakeholder view”
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The Newsroom Approach: A Step-by-Step Guide to Building a Thought Leadership Content Engine
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What Martin Luther King Jr. can teach us about content marketing
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Warren Buffett on reputation: the economic value of values, integrity and corporate culture
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The “majority illusion”: why unpopular ideas can seem more popular than they are
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The Top 100 Most Influential Belgian Journalists on Twitter, 2013
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How things go viral: the science behind mass hypes explained
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The short-term versus long-term impact of PR on startups
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